Start Right with the DVF Framework: Your Path to Startup Success
Starting a business is exciting—but 90% of startups fail because of blind spots, not bad ideas. Our proven approach guides you through the critical early decisions that determine your venture's future.
Do people want your solution? We help you validate real customer needs through targeted research and testing. Stop guessing what customers want—know it.
Viability
Can your business be profitable? Develop a sustainable business model that works from day one. Focus on creating value that translates to revenue.
Feasibility
Can you actually deliver? Create a realistic roadmap for building your solution with available resources, skills and technologies.
Why Most Startups Fail
90%
Failure Rate
Of startups that don't survive their first five years
42%
No Market Need
Of failures due to building something nobody wants
29%
Cash Flow
Of startups that run out of money before finding success
23%
Wrong Team
Of startups with misaligned or incomplete skill sets
Common Startup Challenges We Solve
Uncertain Market Demand
"I don't know if people will actually pay for this." We'll help you test your assumptions with real potential customers before investing heavily in development.
Getting Started
"I have an idea, but I'm unsure where to start." Our structured approach breaks down the startup journey into manageable steps with clear priorities.
Perfectionism vs Progress
"I'm stuck between perfecting my offer and launching it." We'll guide you to create minimal viable solutions that generate real customer feedback.
The Desirability Journey: Finding Your Market
Problem Discovery
Identify genuine problems worth solving through customer interviews and observation. Uncover pain points that people are actively trying to address.
Solution Validation
Test your proposed solutions with potential customers. Gather feedback on whether your approach solves their problem effectively.
Market Sizing
Quantify your target market. Determine if enough people have this problem and would pay your price to create a sustainable business.
Building a Viable Business Model
Customer Segments
Identify who will benefit most from your solution and be willing to pay
Value Proposition
Articulate the specific value you deliver to each customer segment
Revenue Streams
Determine how you'll monetise your solution at a profitable price point
Cost Structure
Map all costs required to operate your business sustainably
Feasibility: From Concept to Reality
Minimum Viable Product (MVP)
Define the smallest version of your product that delivers value and allows for learning. Focus on core functionality only.
Resource Planning
Identify the skills, technology, and team members needed. Create realistic timelines based on available resources.
Development & Testing
Build iteratively with continuous customer feedback. Adjust based on real usage data rather than assumptions.
Scaling Strategy
Plan for growth with systems that can expand as your customer base increases. Anticipate future challenges.
Our Coaching Approach
Mastery
Self-directed execution with confidence
Guided Application
Applying frameworks to your specific business
Framework Learning
Understanding proven startup methodologies
Awareness Building
Identifying blind spots and knowledge gaps
Our coaching isn't about giving you generic advice—it's about building your capabilities as a founder. We work with you to apply proven frameworks to your unique situation, developing skills you'll use throughout your entrepreneurial journey.
Our Coaching Programmes
1-on-1 Startup Clarity Sessions
Personalised 90-minute deep dives into your specific challenges. Get targeted feedback, clear next steps, and accountability follow-up.
Pre-session assessment
Structured framework application
30-day action plan
DVF Framework Workshops
Collaborative 6-hour sessions with fellow founders. Learn the complete framework and apply it to your business with expert guidance.
Limited to 8 founders
Peer feedback opportunity
Comprehensive workbook
Success Stories: From Idea to Impact
FinTech Founder
"The DVF Framework helped me pivot from a complex solution nobody wanted to a streamlined offering that's now generating £25K monthly. The desirability tests saved me months of wasted development."
Health App Creator
"After six months struggling to gain traction, the coaching helped me identify critical flaws in my business model. Within three months of adjusting, we secured our first 500 paying subscribers."
SaaS Co-Founders
"The feasibility planning saved our partnership. We were drastically underestimating technical requirements. The coaching helped us create a realistic roadmap that kept us aligned through development."
Start Your Founder Journey
Free Consultation
15-minute call to discuss your needs
Structured Assessment
Identify your current position and goals
Programme Selection
Choose the right level of support
Guided Implementation
Apply the framework with expert support
Getting started is simple. Book your free consultation call to discuss your startup idea or challenge. We'll help you determine if our approach is right for you and recommend the most appropriate programme for your stage and needs.
Frequently Asked Questions
Is this only for tech startups?
No, the DVF Framework works for all types of startups. We've successfully coached founders in tech, physical products, services, and retail. The principles of validating desirability, viability, and feasibility apply universally.
What stage of business is this best for?
Our coaching is most valuable for pre-launch and early-stage startups (pre-revenue to £100K annual revenue). If you're still refining your idea or have launched but struggle with traction, you'll benefit most.
How is this different from accelerator programmes?
Unlike most accelerators that focus on rapid growth and investment, we focus on building solid foundations. Our coaching doesn't take equity, require relocation, or push for unsustainable growth. We're solely focused on helping you build a sustainable business that works for your goals.
Do I need a technical background?
Not at all. We work with founders from all backgrounds. For non-technical founders, the feasibility component is especially valuable, as we'll help you understand what's realistic and how to partner with technical resources effectively.